Smurfit Kappa shines at DFTA awards
Fruit basket with Easter design wins gold in the “Corrugated Board direct printing on uncoated paper” category
DFTA is the trade association for the Flexoprint industry. In cooperation with Elbe-Obst, Smurfit Kappa in Schneverdingen, Germany, submitted an innovative Easter basket for apples made from corrugated board. The design, a dual-purpose decorative basket, won over the panel of judges. On the outside of the corrugated basket are pre-cut Easter eggs and Easter bunnies, which are easily pushed out. An attractive and eye-catching mobile is made from these using the accompanying printed instructions. This gives a clear sales advantage at retail outlets.
The print quality of the uncoated paper was also evaluated. Despite the rough surface of the paper, the ink application during printing was judged to be very sophisticated.
About Smurfit Kappa
Smurfit Kappa operates in more than 30 countries globally, with over 330 production sites that produce 5.1 million tonnes of containerboard and 5.0 million tonnes of corrugated packaging. With sales in 2011 of €7.4 billion and around 38,000 employees, Smurfit Kappa is a focused player in paper-based packaging.
Smurfit Kappa is the European leader in innovative packaging solutions with the broadest portfolio of possibilities, in order to pack, protect, display and promote our clients’ products in a sustainable, safe, creative and effective way.
