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The Scottish Soup Company Wins Tesco Deal

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The Scottish Soup Company Wins Tesco Deal

The Scottish Soup Company Wins Tesco Deal
February 09
14:41 2016
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Cumbernauld-based family business The Scottish Soup Company is celebrating an exciting start to 2016 after landing a supply listing for five new chilled soup products into 64 Tesco stores across Scotland. The Scottish Soup Company, run by brothers David and Douglas Sword, offers ‘A taste of home’ by bringing traditional Scottish soups to the consumer in the convenient format of 600ml tubs.

The full range includes three homely Scottish recipes – Chicken & Rice (Cock-a-leekie), Scotch Broth and Scottish Lentil. Two flavoursome healthier-option choices have been developed with Scottish Slimmers – Cream of Tomato, and Carrot & Coriander.

Tesco Buyer for Scotland, Kev Parker says: “Customers love our range of soup and we’re sure they’ll enjoy this delicious new range from The Scottish Soup Company. We are proud to champion Scottish food and drink across our stores, and are delighted to welcome the Scottish Soup Company’s range of five traditional fresh soups to Tesco stores.”

The two ‘No-Check’ soups developed for Scottish Slimmers offer a comforting, nutritious meal or snack, and are ideal for those pushed for time or out and about at work.

Scottish Slimmers Marketing Director Alexandra Howie says: “Our partnership with The Scottish Soup Company comes at an exciting time as consumers continue to seek healthy, low-fat meals and snacks. We have classified the soups as ‘No-Check’, meaning that Scottish Slimmers members can enjoy guilt-free comfort eating. These soups offer a warming, filling plateful of home-style Scottish soup.”

The listing comes at a time that the fresh soup category continues to increase, in recent years the market having grown 8.6% in value terms and 14.8% in volume terms, to an overall UK-wide value of £123.9 million in take-home retail sales.

As consumers are turning to chilled soups as offering an appealing balance between convenience and freshness, The Scottish Soup Company looks forward to a successful year.

CAPTION:

David Sword of The Scottish Soup Company with five of his new soup products.


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