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Unilever simplifies spreads with real ingredients

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Unilever simplifies spreads with real ingredients

Unilever simplifies spreads with real ingredients
October 19
10:02 2013

In response to growing demand for foods with simple ingredients, Unilever USA announces the introduction of two new spreads—I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious. The new products are the company’s first spreads to feature simplified recipes

Delicious taste and real, simple ingredients
The new, rich and creamy spreads are a blend of simple ingredients such as canola oil, nonfat yogurt, salt and natural flavors. With no artificial preservatives and 0g trans fat per serving, I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious spreads have a better-for-you nutritional profile than butter,* and a delicious taste people expect from the makers of I Can’t Believe It’s Not Butter! and Country Crock.

“Consumers are seeking foods with simpler ingredients, and it’s our responsibility as the global leader in the spreads category to listen and respond to those needs,” says Mike Faherty, vp foods at Unilever North America. “I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious offer consumers the simplified recipe they are looking for, while delivering delicious flavor and adding richness to any meal.”Updated product packaging

In addition to the new recipe, consumers will find I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious spreads in new, rectangular containers that easily fit in the refrigerator and feature images of some of the simple ingredients used to make the new products.

New products to be unveiled at Food Network New York City Wine & Food Festival

I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious spreads will debut at the 6th annual Food Network New York City Wine & Food Festival presented by FOOD & WINE, October 17-20, 2013, with thousands of culinary professionals, media and consumers alike to be among the first to sample the new spreads. Throughout the culinary-packed weekend, the spreads will be sampled at a variety of venues including a premium tasting experience at the Festival’s Grand Tasting presented by ShopRite and the ABSOLUT Best Bloody Mary Brunch, hosted by the cast of Chopped.

The new spreads products will be featured in a host of both flavorful and seasonal recipes including fluffy, delicious pancakes and baked spiced apples; cranberry almond Brussels sprouts; and, rosemary and garlic grilled new potatoes.

All the taste with nutritional benefits
I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious  are great-tasting, creamy spreads that add richness and flavor to any meal—whether topping, baking or sauteing. In addition to the delicious taste and countless uses, I Can’t Believe It’s Not Butter! Deliciously Simple and Country CrockSimply Delicious have a better nutritional profile than butter—with 70 percent less saturated fat—because they’re made with a blend of vegetable oils.** The new spreads have no artificial preservatives, no partially hydrogenated oils, 0g trans-fat per serving, and are considered an excellent source of omega-3 ALA.**

“Consumers have shifted the way they think about ‘healthier’ eating habits, and that includes choosing products made with simpler ingredients,” says nutrition expert, Bonnie Taub-Dix, RDN, CDN, and author of ‘Read It Before You Eat It.’ “Deliciously Simple and Simply Delicious are made with fewer ingredients and have less saturated fat than butter, which makes them a delicious, great-tasting option for use in the kitchen every day.”


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