FDBusiness.com

Which? Reveals Best and Worst UK Supermarkets

 Breaking News
  • Diageo to Acquire British Distillery Spread the loveDiageo announces it has reached agreement to acquire Herefordshire-based Chase Distillery, the owner of Chase GB Gin and the award-winning Chase Original Potato Vodka. Founded in 2008 by...
  • Tate & Lyle to Expand Tapioca Production Spread the loveTate & Lyle, a leading global provider of food and beverage ingredients and solutions, is to acquire an 85% shareholding in Chaodee Modified Starch Co, a well-established tapioca...
  • Coca-Cola European Partners to acquire Coca-Cola Amatil Spread the loveCoca-Cola European Partners, the world’s largest Coke bottler based on revenue, has agreed to acquire Coca-Cola Amatil, one of the largest bottlers and distributors of ready-to-drink beverages and...
  • Treatt Partners With Siemens to Power Digitalisation at New Global Headquarters Spread the loveTreatt, an ingredients manufacturer and solutions provider to the global flavour, fragrance and consumer goods markets, has partnered with Siemens Digital Industries (DI) to build a world class...
  • Diageo Introduces ‘Guinness 0.0’ Spread the loveDiageo has launched Guinness 0.0, a new non-alcoholic beer from the brewers at St James’s Gate in Dublin that boasts the same beautifully smooth taste, perfectly balanced flavour...

Which? Reveals Best and Worst UK Supermarkets

Which? Reveals Best and Worst UK Supermarkets
March 04
09:59 2013
Spread the love

The annual Which? supermarket survey reveals Waitrose comes out on top, with Tesco at the bottom of the table. In a Which? survey, Waitrose was awarded a customer score of 82% which included five-star ratings for its customer service and the quality of its fresh produce. Tesco was rated the worst of the nine major supermarkets, getting a customer score of 45% with poor marks for its pricing, store environment, quality of fresh produce and customer service. In comparison, Tesco’s online service was rated more favourably (63%).

More than 11,000 Which? members rated the supermarkets with customer scores based on customer satisfaction and the likelihood they would recommend it to a friend.

Discount supermarkets Aldi (74%) and Lidl (69%) came second and third, respectively, beating some of the bigger supermarkets such as Morrisons (59%), Sainsbury’s (58%) and Asda (53%). Aldi and Lidl were the only supermarkets to get four-star ratings for their pricing, with 97% of Which? members saying they both offer good value.

The survey also revealed the biggest irritation (37%) when shopping in supermarkets is not being able to compare prices because of different unit measurements. Which? members said they wanted supermarkets to keep special offers simple, with 55% preferring straight discounts ahead of other offers such as petrol vouchers (16%) or buy-one-get-one-free deals (11%).

Richard Lloyd, Which? executive director, says: “Which? research shows that rising food prices are one of consumers’ top financial worries, so in these tough economic times it’s understandable that supermarkets scoring well for value for money are being ranked so highly in our league table. But our survey also found that consumers think supermarkets are not doing enough to help shoppers on tight budgets, with only one in five Which? members saying they trust retailers to charge a fair price for food.”


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements