FDBusiness.com

Zero Alcohol Drinks Growing 10% a Year in Europe

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Zero Alcohol Drinks Growing 10% a Year in Europe

Zero Alcohol Drinks Growing 10% a Year in Europe
September 04
16:56 2019

A new report from Zenith Global on European Zero Alcohol Drinks forecasts sales growth of almost 10% a year over the next five years. Zenith Global estimates the European market at €5.9 billion in 2018. This would take 2023 value to €9.3 billion.

“The United Kingdom is expected to achieve the highest growth rate at 30% a year, but Germany should be the first to reach one billion litres by 2023,” comments Zenith Global Chairman Richard Hall.

The 2019 Zenith Global European Zero Alcohol Drinks Report notes the dominance of West Europe in both volume and value, achieving shares in excess of 80%. It also explores the four major countries in a deeper dive analysis – Germany, Russia, Spain and the United Kingdom.

Four key growth drivers are increasing consumer attention to health and wellbeing, a cultural shift away from alcohol, technical advances in improving taste and marketing for more consumption occasions. For example, zero alcohol beers have been marketed in Germany as isotonic sports drinks available from vending machines. Another wider advertising campaign has promoted zero alcohol drinks in an office environment.

“Zero alcohol drinks have moved from reluctant compromise to positive engagement. Among the best are products with big brand backing and full taste equivalence or ground breaking challengers with strong ethical credentials,” continues Richard Hall. “Zero alcohol drinks offer a major market opportunity in the coming years, both in countries where they are already established and in regions where they have yet to become significant. This is especially the case in markets where alcohol consumption volumes have been static or declining.”

The 2019 Zenith Global European Zero Alcohol Drinks Report contains 77 pages including statistics from 2013 to 2023 and over 20 individual brand profiles. Full details are available online at zenithglobal.comContact Zenith Global on +44 (0)1225 327900 or email insight@zenithglobal.com

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements