FDBusiness.com

Hard Times are Over For Protein Bars Thanks to New Lacprodan TexturePro

 Breaking News
  • Another Year of Progress For Nestlé Nestlé has reported a 2.1% increase in sales to SFr91.4 billion (€80.6 billion) for 2018 with organic growth of 3% and group RIG of 2.5%, which was at the high end of the food and beverage industry, helped by faster innovation and successful new product launches. 2018 organic growth was supported by stronger momentum in [...]...
  • Fast-growing Asia Maternal Nutrition Market to Boost Demand For Dairy ingredients and Formula Maternal nutrition is a hot new opportunity in emerging markets, according to the latest report from food and drink experts, Zenith Global. In many parts of Asia, the concept of optimal nutrition during the first 1,000 days of a baby’s life (from conception to two years old) is capturing the attention of mothers and their [...]...
  • Innovation in the Spotlight at UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print 2019 returns to Birmingham’s NEC later this month with its most innovative show to date. The show, which also includes Contract Pack, Ecopack and Industrial Pack, will showcase more product launches and innovation from across the industry than ever before as it welcomes over 300 suppliers. As always, Innovation is the [...]...
  • £100 Million Müller Programme to Transform UK Fresh Milk Business Müller Milk & Ingredients, Britain’s largest producer of branded and private label fresh and flavoured milk, cream, butter and ingredients, has launched a £100 milliion cost and margin improvement programme which aims to secure a vibrant and sustainable future for the business, to the benefit of consumers, customers, employees and farmers. Project Darwin includes a comprehensive [...]...
  • Coca-Cola European Partners Continues to Focus on Driving Profitable Revenue Growth Coca-Cola European Partners has reported its fifth consecutive quarter of revenue growth and announced plans to trade on the London Stock Exchange. Revenue grew by 4.0% to €11.5 billion and comparable operating profit grew by 7.0% to €1.6 billion in 2018. Earnings per share were €2.30, an increase of 8.5%. Coca-Cola Zero Sugar led growth in [...]...

Hard Times are Over For Protein Bars Thanks to New Lacprodan TexturePro

Hard Times are Over For Protein Bars Thanks to New Lacprodan TexturePro
July 06
10:31 2018

Arla Foods Ingredients has developed a single whey protein solution to address the problem of textural deterioration in protein bars. Lacprodan TexturePro retains a superior texture and softer bite for longer, ensuring bars remain deliciously soft until the end of their shelf life.

The sports bars category, which includes protein bars, has enjoyed a period of strong growth. According to Euromonitor International, value sales rose by an average of 7.8% a year between 2012 and 2017. The category has also become highly competitive: the number of global new product launches rose by an average of 18% a year over the same period, according to the Innova Database.

However, with many protein bars there is a high risk that they will develop an unpleasantly hard texture towards the end of their shelf life. This can result in consumer complaints to retailers and shoppers switching to other brands. But TexturePro offers a solution to this problem. In shelf-life tests, a protein bar containing 5% of this new ingredient delivered 45% improved texture and 60% reduced hardness after 15 to 18 months, compared to a bar made with standard whey protein.

Inge Lise Povlsen, Senior Category Manager at Arla Foods Ingredients, said: “With the number of protein bars on the market proliferating, it’s important to ensure your product stays in the best possible condition throughout its shelf life. Consumers who have a negative experience with a product are less likely to buy it again. TexturePro makes it possible to maintain a nice soft texture in a protein bar with dramatically reduced hardness, avoiding the risk of disappointing your customers.”

Lacprodan TexturePro is a high quality single whey protein ingredient that delivers a high amino acid content and is easily incorporated into existing protein bar recipes. It is made in the EU from milk from grass-fed cows, is non-GMO, Halal and Kosher, and contains no emulsifiers or additives. As well as high protein bars, it is suitable for other products including low carb bars, high fibre bars and protein balls.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements