In the beverage market, brands are exploring new formats. As Amanda Roberts finds, traditional packs are constantly being challenged The UK beverage packaging market is experiencing a breakdown in pre-conceptions
Packaging Design
Cadbury’s has launched a chocolate gift range to tie in with Valentine’s Day and Mother’s Day incorporating the tagline ‘Say it with Cadbury’ The packs have been designed by Pearlfisher
BrandOpus has given a new look to tea giant Twinings’ Everyday range The recognisable yellow background has been developed to feature a tealeaf pattern and bright glow. Design agency BrandOpus
Dragon Rouge has created the name, brand identity and packaging design of Warburtons’ new Newburn Bakehouse range The Newburn Bakehouse by Warburtons range, which is gluten and wheat free, includes
According to a major research study, a whopping 85% of recipients said they had experienced some frustration when opening packaging. The quantitative survey, carried out to identify customers’ packaging concerns,
Allied Glass has manufactured an eye-catching bottle for premium drinks brand Phraya Rum The opulent gilded container incorporates a heavy base, broad shoulders and a tall neck. The brand is
Brand design consultancy Positive Momentum has overhauled the look of Renshaw, which makes marzipan, sugarpaste and soft icings The rebrand draws on Renshaw’s heritage. The baking and cake decorating brand,
Soft drinks brand JuiceBurst has revamped its packaging to incorporate the latest augmented reality technology, allowing consumers to use their smart phones to interact with product The Blippar-based technology, according
Chesapeake Newcastle has produced a series of mouldable cartonboard sleeves for Swedish pasta brand Paolos The sleeves, according to Chesapeake, are the first printed packs to be launched onto the
Design consultancy Pi Global has created new packaging for US Hispanic food company Goya Foods Pi designed the packs and branding for Goya Marinades, which is available in four varieties:
BrandOpus has overhauled the branding for McCain and has created a new logo – its first change for over 50 years According to the design agency, the new identity “encapsulates
Design firm Paperjam has created, what it calls, ‘luxurious’ packaging for a new range of artisan chocolates created by Northern Ireland charity Chocolate Memories Belfast-based design firm Paperjam Design were
Parker Williams has created the Juice Bar brand for Tesco – an eclectic mix of juices and smoothies with something for whatever your mood or need. From a Wake Up
Design agency Osborne Pike has redesigned the identity for juice brand Sunmagic The brand has enjoyed steady growth in the in independent sector but is looking to establish itself in
Structural packaging consultant Studio Davis has linked up with design agency Osborne Pike to create a distinctive bottle for Beam’s tequila brand Casa Sauza The 750ml Edicion Limitada bottle has
Walkers crisps has introduced new packaging for its main range and references the provenance of ‘Home Grown’ British ingredients A new look has been designed around new positioning, which brand
Parker Williams has designed the latest global on-trade bottle for Ballantine’s Finest; the leading whisky brand in Europe, occupying the number one position in 11 countries. The creative design agency
Premium sparkling wine producer Gusbourne Estate has turned to a raft of suppliers to create new boxes Metallic laminated board MirriNor was used and the box was printed by Bradford
Seda UK has teamed up with Kabuto Noodles to revamp its upmarket instant noodles, switching its packaging from plastic to paper pots Kabuto’s range incorporates three flavours: Chicken Ramen, Beef
Leahy Brand Design (LBD) has created a new look for maple syrup brand Clarks The newly designed packaging was launched in Asda over Christmas, with further listings in Tesco, Morrisons
Following the creation of the Waitrose LOVE life brand (launched in June 2011), Pearlfisher has created the name, tone of voice and graphic and structural packaging for Waitrose LOVE life
The technical experts in the design department of Smurfit Kappa in Herzberg, Germany, were recently presented with an interesting challenge – to optimise the existing transport packaging for premium hair
For the second time Primera Technology, one of the world’s leading manufacturers of specialty printers, awarded with its French distributor
The PPI Award in the ‘Advances and Innovation in Sustainable Packaging’ category recognizes Smurfit Kappa’s ongoing commitment to sustainable packaging.
HP Sauce bottles have been given a makeover with limited edition bottles unveiled to raise awareness for the Movember campaign
Tetley is to modernise its decaf tea brand by introducing a resealable pack made from laminated paper The tea
Design agency Pearlfisher and glass packaging manufacturer O-I have developed a new bottle for the first addition to the Cutty
Design agency JDO has linked up with Heineken to create the brand identity for a new extension to its Zlatopramen
Premium adult soft drinks manufacturer Bottlegreen has handed its ‘Enjoy Hot’ cordial product a makeover Bottlegreen first launched its Enjoy
Global brand and creative design consultancy agency The Brand Union has created the new designs for Malibu’s limited edition Snowcoco
Link Design provides bespoke prototypes to meet clients’ needs and create a uniquely tailored service Let’s face it, most of,
Scottish design agency The Art Department has created prestigious packaging for a new single malt whisky from Macallan The 1824
A new concept in the fortified waters category required an equally unusual bottle. TricorBraun Design and Engineering created a distinctive
Pearlfisher has created the new identity and designed the packaging and tone of voice for Simply Sausages from Cranswick. The
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